This is how ambient media works the smart way!
Using general objects and changing them slighlty to create a different message..this makes people stop and think. People use shopping trolleys on a regular basis...this is a clever way to advertise the slimming cereal product.....especially as people will have food on the brain considering they are on a shopping trip but also the fact that people always like to think they are eating healthily and secretly would like to lose a few pounds.
3 comments:
Quirky, memorable and smart. The execution is in the most suitable place it could be - on the trolley in the supermarket where the product it's advertising is being sold!
I agree with Sarah an appropriate place to market the product. The chosen place emphasises the marketing concept. A good concept at that, there are so many people that consious of there weight.
With the change in shape, I dont think it could go un-noticed.
totally agree with sarah and like it does for some people there stomach will fit in the gap. And with the government push of all this obesisty and i have literally just seen an ad on the tv to do with fat it is everywhere but that is the most appropriate place for the product as sarah said.
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