The final retouched ad…An un-retouched outtake.
Detail.
We all know that virtually every ad in every magazine goes through Photoshop. Sometimes the retouching is good, sometimes, not so good. This poster campaign shows how photos have to be manipulated before printed... I thought it was nice to see how the industry manipulates images.
Sunday 22 July 2007
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3 comments:
Check out Dove-Evolution on youtube, a viral ad from Dove's Campaign for real beauty that only highlights this further.
It just shows how much needs to be done on alot of the ads and its false advertising if you need to use photoshop. Just becuase its a star endorsing the product doesnt mean they use it and it really works, alot depends on the individual and there lifestyle and to be fair madonna is doing very well for herself and her age looks wise. If they really want to show what it does they should do it properly and show how it can change them from wearing it to not too wearing it. When one of my friends does my make up i look so different to what i do.
Also have seent hat dove beauty thing, very interesting.
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