While visiting Wimbledon, I spotted a grass covered van. It caught everyones eye as it looks so unusual. Innocent smoothies have made such an impact, for they has succeeded where virtually every nutritionist has failed: making fruit fun and being healthy easy. The smoothies in small plastic bottles with witty alternative labeling are the drinks to be seen with. Innocent is no passing fad.
Innocent spend a lot of effort in distancing themselves from the corporates. Its witty packaging with ditties such as, ‘separation occurs, but mummy still loves daddy’, Fruit Towers premises, grass covered vans and cow patterned carts provides a studenty alternative image that in a world increasingly disillusioned with Americanisation and corporate power is perhaps as effective a marketing ploy as any other.
1 comment:
Innocent have some great campaigns which are very effective, its not everyday you see a grass like covered van driving round, obviously unless you work for innocent, its funny though makes you want to go and touch it.
Post a Comment