New Shreddies Advert (Old ladys knitting shreddies)

The cereal is one of a number of whole-grain cereals marketed with the whole grain symbol, as part of a marketing campaign emphasising the healthiness of the cereal. I really like this advert as it is bringing the cereal back to basics...showing how the malted squares are inter-woven to create whole grain wheat. The adverts gives across a home-made feel, which I think represents the shreddies essence. The old ladys knitting shreddies could be seen as a little fake and silly but I think they are showing the fact that Shreddies is an established cereal, a classic that everyone loves.