Ben and Jerry Ice-Cream

http://www.benjerry.com/

I feel that this website reflects the brand of the ice-cream fantastically...its child-like features interest a younger audience but also an older target market due to the fresh feel of the brand. The graphics are striking and grab immediate attention. The fact that you can also make your own ice-cream flavour on the website may be seen as only a gimmick but I feel like it only adds to the modern edge the ice-cream brand has, compared to others.