M.A.C cosmetics

From looking into photography for my D&AD project, I have continued and enjoyed researching this subject. While shopping, I noticed the striking images from the M.A.C cosmetics counter on their point of sale stands. They caught my eye as they had so much detail and texture within the photographs. I really like the branding of the cosmetics...sophisticated but modern make-up. The packaging is always changing depending on their new collections but they always continue their mark of quality within the products.

That has got to hurt!

Created by Three Drunk Monkeys, Australia.

It gets your attention, it makes you laugh and it illustrates why you should want the product.

mmm...

Mondo Pasta Advertising on the Sides of Ships...From Jung von Matt, Germany.
A clever idea but how many people would really see that...would it increase more sales or just be seen as a gimmick?

Quote

"I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes."

Philip Dusenberry, quoted in Eric Clark, The Want Makers: Inside the World of Advertising.

Mouthwash

At first I thought these were ads, run in consumer magasines, in which case I think they'd be great. But they're actually ceiling stickers. I'm assuming these ceiling stickers are meant for the ceiling at a dentist's office. Where they're sure to scare patients ...scare them not for forgetting to use Listerine, but scare them about what manner of torture the dentist has planned. I can't imagine a dentist actually using these in his/her office.The only other public place I can think of where one reclines and stares at the ceiling is while getting one's hair washed in a hairdressers.

Volkswagen Beetles

The actual advert...

What it is representing...


Sometimes no words are needed...here is a great example of sharp, instantly recognisable imagery.

Ads that are clever, dignified and touching all at the same time.

Hospital advertising is typically approved by a committee -- a committee that is comprised mostly of people who know little about advertising and marketing. As a result, most hospital advertising is dull and generic.This campaign created by DeVito/Verdi, NYC is a welcome exception.

Hairspray

Film posterSnap shot from the film

A wonderful film in my opinion...a must see...especially to see John Trovolta dressed as a woman...its amazing how make-up and synthetic fat suits can transform actors nowadays.

Madonna likes Photoshop

The final retouched ad…An un-retouched outtake.
Detail.

We all know that virtually every ad in every magazine goes through Photoshop. Sometimes the retouching is good, sometimes, not so good. This poster campaign shows how photos have to be manipulated before printed... I thought it was nice to see how the industry manipulates images.

Kelloggs trolley

This is how ambient media works the smart way!

Using general objects and changing them slighlty to create a different message..this makes people stop and think. People use shopping trolleys on a regular basis...this is a clever way to advertise the slimming cereal product.....especially as people will have food on the brain considering they are on a shopping trip but also the fact that people always like to think they are eating healthily and secretly would like to lose a few pounds.