Is there more to life than this?

Alpha Course Advert

Britain’s first television commercial for Christianity.
The advertisement, for an introductory course on Christianity known as the Alpha Course.The advert, which depicts human life as a conveyor belt from birth to death, has already made its debut on 2,200 cinema screens across the country. It is due to be shown 58 times on the E4 and E4+1 channels. It will also appear on advertising screens in more than 400 bars across the country and on 550 buses in London and Birmingham.

The Times said 'The Alpha Course, a 15-session course for those who are not established churchgoers, started in Brompton, London, in 1977. Courses now run in churches of every Christian denomination in 159 countries and have had about 10 million participants. There are 7,000 churches in Britain running the course.'

The 60-second advert is based on Factory, an animated film by Alastair Duckworth, 24, a graphic designer and Alpha supporter. It features faceless stick people being dragged through life – school, university,marriage, house, car, children, wheelchair, coffin – by the metal claws of a machine before asking: “Is there more to life than this?” The purpose of the advertisement is to raise Alpha’s profile so that more people know what it’s all about. Explaining the meaning of life is the point.”

I suppose it does put a fresh modern edge on religion but I am not quite sure if it is actually mocking religion? Have they taken it too far?