Everyone enjoys a free gift, so how come people complain when they are given a free biscuit with their hot beverage. People always moan how the free ‘stupid little biscuit’ is not big enough or not to their taste. Puccino’s have used this concept by writing ‘Stupid Little Biscuit’ on their free gift. I think that this is a clever way for people to notice the brand because the company are mocking the biscuit, agreeing with public opinion. It is a strong idea, which makes a real statement. It makes the brand more memorable.
2 comments:
it's one of those things were there's a fine line between pointing out the obvious, if you do it right it's effective, otheriwse usually disasterously wrong. But you can tell it doesnt take itself to seriously with the loose informal writing.
Like you said, pretty memorable too.
I think it's really brave when brands do this - it reminds me of the Orange blackout, where they admit themselves that sometimes it's better when your phone is switched off!
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