Six Pack

A photograph that speaks for itself..... Playing on the idea that we like the look of something but may not necessarily get it.

Do schools today kill creativity?

This is a movie clip from a Design conference, a yearly meeting where influential people are invited to think and talk big thoughts. Sir Ken Robinson speaks about the need to rework our education system to preserve the creative spirit in people. He says that children are boundlessly creative because “they’re not frightened of being wrong,” and goes on to say that we learn to be frightened as we grow older and that most people are terrified of being wrong by the time they start working at companies, with their creative spirit dissipated. He blames our school systems for not nurturing creativity, stating that,

'We are educating people out of their creative capacities…we don’t grow into creativity, we grow out of it, or rather, we get educated out of it.'

I found this lecture very interesting as I think it implies to all of us. The fact that art and design is not seen as highly as more academic subjects such as humanities and languages. Design should really be given a higher status considering the amount of work we do and the ideas that are developed, producing excellent outcomes.

Stupid Little Biscuit

Everyone enjoys a free gift, so how come people complain when they are given a free biscuit with their hot beverage. People always moan how the free ‘stupid little biscuit’ is not big enough or not to their taste. Puccino’s have used this concept by writing ‘Stupid Little Biscuit’ on their free gift. I think that this is a clever way for people to notice the brand because the company are mocking the biscuit, agreeing with public opinion. It is a strong idea, which makes a real statement. It makes the brand more memorable.